Supply-side planning tool

Put a number on the revenue
opacity leaves behind.

Model the monthly yield exposure created when invalid traffic and unreviewed decisions compound. Adjust the assumptions below and see the directional estimate update in real time.

Your assumptions

Start with the signals you already track.
Keep the inputs directional. The point is to surface the size of the blind spot, not to replace your finance model.

Use the average gross revenue for a typical month.

Invalid traffic in your supply mix.

3%
0% clean10% high exposure
20%

The share of decisions no one checks or corrects in the moment.

Directional estimate

Estimated monthly lost revenue
A transparent calculation from the three assumptions on the left.

Monthly yield left opaque

$1,500

At $250,000 in monthly ad revenue, 3% IVT affects $7,500 before the 20% unreviewed-decision factor is applied. That produces an estimated $1,500 left exposed each month.

IVT-affected revenue

$7,500

Unreviewed factor

20%

This is an estimate for planning conversations, not audited revenue attribution.

Make the estimate useful

Move from an exposure number to an operating plan.

The next step is seeing the decisions behind the estimate: where IVT enters, what the agent changes, and how a human can replay every move.

See the evidence

Explore the audit-log demo.

Walk through a sample control room and inspect the signal, decision, and reason behind each logged action.

Open the demo

Prove it on your supply

Talk through a focused pilot.

Bring your IVT baseline and the decisions you want surfaced. We will map the operating loop to your existing DSP and SSP stack.

Plan a pilot