Google DV360
bid-level
Bid-level rebalance via AdCP; every clearing price mirrored into the Bidhalo audit log.
Integrations
The DSP + SSP stacks we ride on —
and the AdCP protocol that connects them.
Bidhalo sits on the Ad Context Protocol — on top of the DSP and SSP stacks you already run. No rip-out, no re-onboarding. The connectors below are the named buy- and sell-side stacks the Bidhalo agent operates against, grouped by category with a one-line note on integration depth.
DSP · Buy-Side
DSP · Buy-Side
Buy-side stacks Bidhalo rides on. Bid-level rebalance flows through the Bidhalo agent over AdCP — no rip-out, no re-onboarding.
The Trade Desk
bid-level
Bid-level rebalance via AdCP; audit-stream mirrored into the publisher console in real time.
Amazon DSP
bid-level
Bid-level rebalance over AdCP; sealed-bid support with same agent reasoning chain.
Xandr · Microsoft Invest
bid-level
Bid-level rebalance via AdCP; line-item pacing surfaced as a typed ledger entry.
Yahoo DSP
bid-level
Bid-level rebalance via AdCP; supply-path policy zone enforced inline by the Bidhalo agent.
SSP · Sell-Side
SSP · Sell-Side
Sell-side stacks the Bidhalo agent sits in front of. AdCP carries the bid response and clears at the agent-computed price.
Magnite
bid-level
Bid-level rebalance via AdCP; CTV pre-roll inventory flagged when supply-path integrity breaks.
PubMatic
bid-level
Bid-level rebalance via AdCP; mobile in-app CTR proxy modeled as a typed decision signal.
Index Exchange
bid-level
Bid-level rebalance via AdCP; header-bidding outcomes recorded with their full bid graph.
OpenX
bid-level
Bid-level rebalance via AdCP; real-time bidding signals normalize into the Bidhalo agent.
Equativ (Smart AdServer)
bid-level
Bid-level rebalance via AdCP; direct-sold and programmatic unified into one audit stream.
CTV · Specialty
CTV · Specialty
CTV-specific exchanges. Ad-pod sequence and pre-roll semantics preserved while the Bidhalo IVT + agent layer operates per-impression.
FreeWheel
bid-level
Bid-level rebalance via AdCP; CTV ad-pod sequence honored, IVT cuts kept inside the same pod.
Hulu Exchange
bid-level
Bid-level rebalance via AdCP; pre-roll inventory routed through the Bidhalo agent layer first.
AdCP · Protocol Stack
AdCP · Protocol Stack
Protocol-layer endpoints. AdCP-mapped demand flows natively; custom adapters push one-way into the Bidhalo audit log.
AdCP-Compliant Demand
protocol-native
Protocol-native — first-class AdCP integration; full signal round-trip with no adapter shim.
Custom Bidder Adapter
audit-stream
Audit-stream — one-way push into the Bidhalo audit log, no live agent action on bid responses.
Integration depth
What the four depth labels mean.
Each entry above carries a depth badge. The legend below is the four-way contract the Bidhalo agent honors end to end.
bid-level
Full BidResponse round-trip. The Bidhalo agent reasons over the BidRequest, returns the clearing price, and writes the agent decision to the audit log before the exchange clears.
protocol-native
AdCP first-class. The demand source speaks AdCP natively; no adapter shim, no translation layer — every signal round-trips through Bidhalo's own message schema.
audit-stream
One-way push. Every bid the partner system emits is mirrored into the Bidhalo audit log — read-only on Bidhalo's side, useful for reconciliation and post-hoc trading-desk review.
reporting-only
Dashboard reflection. Spend, win-rate, and IVT rates from the partner surface into the Bidhalo metrics view; Bidhalo does not act on bids over this feed.
Don't see your stack?
Request an integration and our AdCP solutions lead will scope the wire-up within a week.
Most new connectors ship off AdCP — one protocol edge, no vendor re-onboarding. Send the stack, we'll send an integration scenario.